BPO


BP&O Collections — Die Cutting

Selected by Richard Baird.

BP&O Collections — Die Cutting

A continually updated gallery of brand identity, packaging and graphic design, reviewed and published on BP&O, that include a distinctive use of die cuts. This post features work by B&B Studio, Neue and Believe in, and covers a variety of projects, from simple stationery sets to broader brand identity systems.

Die cuts have been used in a variety of ways. These include the smart use of familiar shapes by Toko for ShopAround, the colouring of the RWA monogram with artwork by Spy, and the playful puzzle pieces of Lundgren+Lindqvist’s brand identity for Roger Burkhard.

Between them, featured work moves between a simple but high impact use of contrast—often juxtaposing product and packaging, material, colour and pattern—to those that are more conceptual, subtly expressing the themes inherent to the brands, products and books they are associated with. Be sure to click the images to read more about the project and the intentions of each design.

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Agder Bryggeri by Frank, Norway

Opinion by Richard Baird

Branding and packaging by Oslo-based Frank for Norwegian craft beer Agder Fatøl and Skutepils

Agder Bryggeri is a historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is sold throughout the Agder counties of southern Norway. Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns” in English, and the sailing heritage of the region, the studio delivered a characterful, sea-breezy and minimalist design through the handwritten character and flourishes of a logotype, blue and green ink and a white background.

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Kisumé by Fabio Ongarato Design, Australia

Opinion by Richard Baird.

Visual identity and business cards designed by Fabio Ongarato Design for Japanese restaurant in Melbourne Kisumé

Kisumé is a Japanese restaurant located on Melbourne’s Flinders Lane. It is described by Fabio Ongarato Design, the studio behind its visual identity, as an unconventional, slightly twisted and artfully executed experience. The restaurant intends to immerse guests in an intriguing view of Japanese traditions, and fuses these with the owner’s obsession with beauty and sensuality. This is expressed by a “brutally sophisticated and minimal interior design” created by Wood Marsh Architecture which features curated artworks by Japanese photographer Nobuyoshi Araki as well as Polly Borland, and in the break from the conventions of a typical Japanese dining experience in the movement and colour of visual identity. This links business cards, stationery, menus, window and lighting decals, posters and website.

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