PopTech is an annual three-day conference that takes place in October in the American town of Camden, Maine. It is an occasion where people from across many different fields meet with the intention of discovering and exploring a shared potential that reaches far beyond individual aspirations and goes on to inspire positive collective action.
Attendees include scientists, technologists, humanitarians, designers, artists, innovators, academics, corporate and governmental leaders as well as those that defy conventional categorisation. The conference is made up of presentations, interactive sessions, dinners, chats and debates, movie screenings and music-making. Featured speakers have included tech pioneer Tim O’Riley, cultural philanthropist Stephanie Coontz and behavioural economist Dan Ariely.
New York based Collins worked with PopTech to design and creative direct the 2017 conference, to build this around the theme and potential to “Instigate”. This manifests itself visually in the intersection of form and colour, in the bisecting of type and the implications of convergence. This links a variety of assets that included posters, supergraphics, lanyards, motion graphics, video, bags and event brochures and programmes.
Selected by Richard Baird.
A continually updated collection of some of the best graphic identity design work created for events, conferences and festivals, reviewed and published on BP&O. This post features work by Pentagram, Collins and Toko, and includes simple postcards and poster sets, and extends to those that cover signage, lanyards, t-shirts and tote bags.
Projects typically share a strong visual impact and a graphic immediacy in the contrast of colour and type, followed up with detail and information up close. Occasionally these diverge, employing a striking iconographic or illustrative approach, literal depictions and or those that are more abstract in their references. For the most part, these are rooted in a compelling concept such as Collins’ work for PopTech and Re’s graphic identity for the Sydney Design Festival. Be sure to click the images to read more about the project, the intentions of each design, and how these work alongside other assets.
This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.
Opinion by Richard Baird
The Clydeside Distillery was set up in 2014 with the intention of reviving distilling in Glasgow and telling the story of Scottish Whisky through a visitor’s centre. The distillery was set up by the Morrison’s, a family with a century-long history within the Scottish Whisky industry as both owners and operators.
San Francisco based Manual travelled to Glasgow to work closely with founders, architects and experience designers over a three year period to develop a brand that would live up to and bring to light a rich city heritage of industry and export through a broad variety of visual communications and material experiences. This included logo and a custom typeface, packaging and signage.