Selected by Richard Baird.
A continually updated gallery of brand identity, packaging and graphic design, reviewed and published on BP&O, that include a distinctive use of die cuts. This post features work by B&B Studio, Neue and Believe in, and covers a variety of projects, from simple stationery sets to broader brand identity systems.
Die cuts have been used in a variety of ways. These include the smart use of familiar shapes by Toko for ShopAround, the colouring of the RWA monogram with artwork by Spy, and the playful puzzle pieces of Lundgren+Lindqvist’s brand identity for Roger Burkhard.
Between them, featured work moves between a simple but high impact use of contrast—often juxtaposing product and packaging, material, colour and pattern—to those that are more conceptual, subtly expressing the themes inherent to the brands, products and books they are associated with. Be sure to click the images to read more about the project and the intentions of each design.
Opinion by Richard Baird
Agder Bryggeri is a historical name amongst breweries throughout Norway. It was first established in 1900 but was closed down in 1904 due to operational problems. Recently, the brewery has been resurrected as part of Norsk Bryggerier’s commitment to local beer brands, and is sold throughout the Agder counties of southern Norway. Oslo-based design studio Frank delivered brand strategy, concept, visual identity and packaging design for Agder Bryggeri. Taking inspiration from the “de hvite byene” or “white towns” in English, and the sailing heritage of the region, the studio delivered a characterful, sea-breezy and minimalist design through the handwritten character and flourishes of a logotype, blue and green ink and a white background.